PAFI has multiple programs geared to:

Introduce professional athletes to the franchise model.

Educate professional athletes on the general architecture and expectation inherent in franchising.

Prepare professional athletes for success and growth in the franchising arena.


PAFI Franchise Playbook (Subscription)
PAFI Press E-Newsletter (Subscription) (Website)
PAFI Orientation (Mailer)


PAFI Franchise Summit (Educational Workshops)
PAFI Outreach (Educational Workshops)
League Sponsored Franchise Boot Camps (Educational Workshops)


Certified Athlete Franchisee Certification Program

The Franchise Playbook is the Professional Athlete Franchise Initiative’s official magazine. This annual periodical is published for distribution specifically to the professional athlete community. It provides franchise news, events, opportunities and education. As a member of PAFI your corporation will receive a directory listing within each issue. The Playbook’s content includes articles ranging from coverage of the Franchise Summit to features on professional athletes currently involved in franchising. The Playbook also contains advertorials, advertising placement as well as information on the PAFI’s programs and events.

PAFI Press Monthly emails that will be pushed out to the Athlete and Franchise community, focused on providing the latest news about opportunities for professional athletes in the franchise industry. PAFI members will be allowed to participate in the sponsored section of these email blast communications is the official landing page for the PAFI. Many visitors to this website will be professional athletes looking to learn more about the industry. The site will host franchise highlights, legal tips, education supplements, research and statistics. All components will allow members to participate in and gain exposure through. In addition, each member will have a click-through profile.

The Franchise Summit serves as an annual entry point for athletes interested in learning about the franchise industry. The educational format of the Summit is supported by PAFI franchisor and supplier members who are willing to play a part in the evolution in the athlete.