Kay Ainsley is Managing Director of Michael H. Seid & Associates, LLC, (MSA Worldwide) which provides domestic and international franchise consulting services to clients within the retail, restaurant, business to business and service industries.

Kay consults with companies on utilizing franchising, both in the U.S. and internationally to achieve their goals. She assists companies in setting objectives, developing strategy, and creating and executing plans for establishing or expanding a franchise program, brand building, franchise relationships and the restructuring or exiting of existing programs. She also provides expert witness and litigation support services. Her clients range from companies in the Fortune 50 to very small start-ups.

Kay has been a partner in MSA since 1997. She began her professional life in the advertising industry. She was Director of International Development for Domino’s Pizza International. She also served as Director of International Development for Ziebart International.

Kay served, as the 2009 Chair of the Supplier Forum of the International Franchise Association (IFA), was a member of the Executive Committee and IFA’s Board of Directors. She continues to serve as immediate past chair of the Supplier Forum and also currently serves on the International Affairs, Research and FranPac Committees. She is also on the Advisory Board of the Franchise Mediation Program sponsored by CPR and is a founding member and Director of the Atlanta Franchise Alliance.

Kay is a frequent speaker for the IFA and other professional organizations in the United States and Internationally. She has written numerous articles on franchising and is often quoted in the press regarding marketing and franchising issues. She regularly speaks on franchising to business classes at Kennesaw State University and to law school students at Emory Law School.

Kay can be reached at: kainsley@msaworldwide.com or 770-794-0746.